Beck's Sapphire

The first thing that I notice, or shall I say, fail to notice, is the distinctive European hop profile, which is fine with me, as I'm not the biggest fan of the German, Czech and Dutch lagers. But when you drink a Beck's, that's what you expect, especially since their promoting "German Sapphire Hops" right on the (admittedly pretty cool) label. So, I guess if you're going for less hoppiness and a dumbed-down "smooth" taste with a higher ABV...sure, go ahead drink one of these. The other thing is that I couldn't find anyone who had every heard of "Sapphire Hops", so I found this:

http://www.brew-dudes.com/saphir-hops/502

Cool bottle...mediocre beer.