Shock-Top Pumpkin Ale

So is this Jack's Pumpkin Ale in a new bottle, or is it a completely different beer? Anheuser-Busch introduced the Shock-Top brand as a new label for a previously seasonal offering, Spring Heat Spiced Wheat, although they're calling it a Belgian White these days. I think that AB is using the Shock-Top label as their "cool" brand.

Shock-Top Pumpkin Wheat pours cloudy, with the hue the color of pumpkin pie and a light toffee colored head. The pumpkin taste is understated with contributions from nutmeg and cinnamon. Very easy drinking, as many AB brands are, but without the depths or complexity of the crafts. Good for two or three at a sitting.